The Future is Unrivaled

Unrivaled signed 14 of the best women's college basketball players to groundbreaking NIL deals.

Unrivaled presented by Samsung Galaxy signed 14 of the best women’s college basketball players to groundbreaking NIL deals, building on the league’s commitment to investing in and cultivating the future of the game. The roster stars Lauren Betts (UCLA), Sienna Betts (UCLA), Madison Booker (Texas), Audi Crooks (Iowa State), Azzi Fudd (UConn), MiLaysia Fulwiley (LSU), Hannah Hidalgo (Notre Dame), Flau’jae Johnson (LSU), Ta’Niya Latson (South Carolina), Olivia Miles (TCU), Kiki Rice (UCLA), Sarah Strong (UConn), Syla Swords (Michigan), and JuJu Watkins (USC).

This elite class of athletes represents one of the most decorated groups in the collegiate game, with a combined 32 NCAA Tournament appearances, 25 Sweet 16 appearances, 14 Elite Eight appearances, 10 Final Four appearances, and 4 National Championships. All players have had experience representing their country at the international level, either for USA Basketball or Canada Basketball, ranging from camp participation to winning gold medals in FIBA World Cups and Championships, as recently as the 2025 FIBA AmeriCup Gold Medal won by Johnson, Miles, Hidalgo, Booker, and Crooks. Programming for the class was centered around a multi-day experience at Unrivaled HQ in Miami called the Future is Unrivaled Summit built to reflect everything Unrivaled stands for: elite skill, bold creativity, and real connection.

Azzi Fudd, Juju Watkins, and Flau`jae Johnson posing together in a group