Effective Date: 2025-11-19

PRIVACY POLICY

Unrivaled, LLC (“Unrivaled,” “we,” “us,” and/or “our”) has created this Privacy Policy to explain our policies regarding the collection, use, and disclosure of personal information that we collect from and about you, and the rights and choices you have associated with that information.

This Privacy Policy applies to information we collect in connection with our website, currently located at https://www.unrivaled.basketball, our online store powered by Shopify (the “Shop”), and any websites or digital properties that link to this Privacy Policy (collectively, the “Site” or “Services”). This Privacy Policy also describes how we use cookies and similar tracking technologies, including our use of a cookie consent management platform to help you manage your preferences.

For the purposes of this Privacy Policy, personal information means information that alone or when in combination with other information may be used to readily identify, contact, or locate you, including, but not limited to, your name, address, email address, or phone number. If you have any questions or concerns about this Privacy Policy or our practices with regard to your personal information, please contact us at privacy@unrivaledleague.com. Capitalized terms used but not defined in this Privacy Policy have the meaning given to them in our other policies (e.g., our Terms of Service)

Before using our Site, please carefully read our Terms of Service and this Privacy Policy. By using this Site, you confirm that you have read and understood this Privacy Policy. If you do not feel comfortable with any part of this Privacy Policy or our Terms of Service, you should not use or access our Site or Services.

1. PERSONAL INFORMATION WE PROCESS

We may collect or process the following types of personal information about you. The specific personal information we collect about you will vary depending on how you interact with us. In some cases, the information we collect may fall within more than one category.

• Contact information and personal identifiers, such as your name, address, email address, telephone number, and username or social media handle.
• Device information, such as information relating to the computer or device you are using when you access our Site, such as your computer’s IP address, your mobile device identifiers (including Apple IDFA or an Android Advertising ID), the type of browser and operating system you are using, the identity of your internet service provider, and your device and browser settings.
• Demographic information, such as your age, sex and gender.
• Commercial information, such as the products or services you have purchased, returned or considered, your product preferences, games or events attended, or other purchasing or consuming histories or tendencies.
• Payment information, such as your method of payment and delivery address and billing address.
• Online or network activity information, such as information regarding your interaction with our Site and advertisements, information about your browsing and search history on our Site, and log file information like your browser type and webpages you visit.
• Audio and visual information, such as user-submitted photographs, videos, and audio or recordings of your voice when you call our customer service.
• User communications, interactions and content, such as information you choose to provide to us in emails and other communications or interactions with us, including customer service inquiries, surveys you complete or registration or sign-up forms you submit.
• Interests and preferences, such as information about your favorite teams and players, your home city or your communications preferences.
• Inferences drawn from or created based on any of the personal information identified above.

2. HOW WE COLLECT YOUR PERSONAL INFORMATION

Information that You Provide to Us
We collect information from you in various ways depending on your interactions with us:

• Information that you provide by submit or filling in forms on the Site. This includes information provided at the time of or after creating an account, signing up for our email newsletter, when submitting correspondence through the Site’s Contact Us page, or submitting a job application through the Site’s Careers page, or when making purchases through our Shop.
• When you enter a contest or promotion sponsored by us.
• Your search queries on the Site or when you report a problem with our Site.
• Your responses to surveys that we might ask you to complete.
• From third parties, including our business partners and service providers such as Ticketmaster for ticket purchases, Shopify for e-commerce platform services and merchandise sales processing, social media platforms, analytics providers, and advertising networks. When you make a purchase through our Shopify-powered Shop, Shopify shares transaction and customer data with us as necessary to fulfill your order and provide customer service. If you provide your personal information to these or other third-party service providers that the Site links to, we may receive access to the personal information that you share with such third parties. Any personal information that you provide to third-parties is also governed by those third parties’ privacy policies. We encourage you to read and understand those policies. For Shopify’s privacy practices, visit https://www.shopify.com/legal/privacy.

We may enhance or merge the information that you provide to us directly with information from other sources, including from our business partners and service providers, such as demographic companies, analytics providers, advertising companies and networks, third-party retailers, and other third parties, for the purposes described below.

As you navigate through and interact with the Site or open our emails, we may use certain automatic analytics and tracking technologies to collect device information and usage data, understand your use of the Site and customize content offered to you on the Site. The technologies we may use include cookies, web server logs, web beacons (including pixels and tags), technology to review how users interact with our Site, scripts, and other tracking technologies.

We may also use these technologies to collect information about your online activities over time and across third-party websites or other online services. See the section of this Privacy Policy titled “Targeted Advertising” below for more information.

The information that we collect automatically through these technologies may include:

• Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Site and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type and settings, and information about your activity on the Site (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use and for how long), device event information (such as system activity, error reports (sometimes called 'crash dumps'), and hardware settings).
• Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access our Site. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, general location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
• Cookies and Other Tracking Mechanisms. We and third parties (including Meta, Shopify, and our analytics providers) may use cookies and other tracking mechanisms to track information about your use of our Site. Cookies are small text files that websites place on your Internet-connected device to uniquely identify your browser or to store information or settings in your browser which allows us to remember you when you come back to our websites and provide you with personalized experiences and advertisements. We use different types of cookies on our Site, which may include strictly necessary cookies, performance cookies, functional cookies and targeting cookies. Cookies may remain on your hard drive for an extended period of time.
  • We use a cookie consent management platform to help you understand and control the cookies and tracking technologies used on our Site. When you first visit our Site, you will see a cookie banner allowing you to customize your cookie preferences. You can update your cookie preferences at any time by clicking “Cookie Settings” in our website footer (or for California residents, the “Do Not Sell or Share My Personal Info” link) or by visiting
  • When editing your cookie preferences, please note that your settings only apply to the browser you use to submit your opt-out request, so if you use multiple browsers or devices, you must opt-out on each browser, on each device. Your opt-out is enabled using cookies so once you opt-out, if you delete your browser’s saved cookies on a device, you will need to opt-out again on that browser on that device
• Tracking via Session Replay Tools and Pixels. We use tracking technologies including but not limited to session replay tools, Meta Pixel, and web beacons (small electronic files also referred to as clear gifs, pixel tags and single-pixel gifts) to collect "clickstream" data which may include the domain name of the service providing you with Internet access, your device type, IP address used to connect your computer to the Internet, your browser type and version, operating system and platform, the average time spent on our Site, location, webpages viewed, content searched for, access times and other information about your interactions with our Site (for example, your clicks, keystrokes and typing patterns, cursor movements and page scrolls), and assign unique identifiers to the device or other credentials you use to access the Site for the same purposes. Our Site and emails may also contain web beacons and pixels that permit us to count users who have visited those pages or opened an email, collect other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity), and collect other personal information such as name, email address, and phone number.
• Third-Party Analytics. We may use automated devices and applications, such as Google Analytics, PostHog, Tinybird, and Shopify Analytics to evaluate usage of our Site and Shop. We use these tools to help us improve our Site’s performance, user experiences, understand shopping behavior, and for troubleshooting and support. Shopify Analytics provides us with information about your interactions with our Shop, including products viewed, cart activity, and purchase patterns.
  • You can download the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics at https://tools.google.com/dlpage/gaoptout.‍
• Authentication Data. Tracking code or reference number which is unique to each user.

These tracking technologies may be deployed by us and/or by our service providers or partners on our behalf. These technologies enable us to assign a unique number or identifier to you, your device or household and relate your automatically collected information to other information about you, including your personal information. These technologies also enable us to recognize you when you access our Site using different web browsers and different computers or devices.

3. HOW WE USE YOUR INFORMATION

We may use information that we collect about you or that you provide to us, including any personal information:

• To provide you with our products, service and events, including to process and fulfil orders placed through our Shop; to manage returns and exchanges; to provide customer support; to tailor and improve our products or services; to personalize user experiences; and to service and maintain your account with us.
• To operate and understand your use of our Site, such as to remember your personal information so you do not have to re-enter it; understand your preferred method of purchasing with us; determine what browser and devices you use to visit our websites or mobile applications; and to evaluate and improve our Site. 
• To operate and improve our business, including to conduct analytics, provide quality assurance and process product related claims, conduct research and development, and perform accounting, auditing and other internal business functions.
• To administer your participation in special events, contests, sweepstakes, surveys, promotions or product reviews.
• For marketing and advertising, such as to send you postal mail, text messages, email, push notifications or other messages, show you advertisements for products and/or services tailored to your interests on social media and third-party websites.
• For legal and security purposes, such as to detect, prevent, and prosecute harmful, fraudulent, or illegal activity, loss prevention, and to comply with applicable legal requirements, relevant industry standards and our policies.
• To audit our interactions with you to ensure compliance with applicable law and to measure the effectiveness of our products, services, and advertisements.
• To identify and repair bugs on our Site.
• For any other purpose disclosed to you prior to you providing us your personal information or which are reasonably necessary to provide the Site or other related products and/or services requested.

4. HOW WE SHARE YOUR INFORMATION

We may share or disclose the personal information described above for the following purposes:

• Affiliates. We may share your information with our affiliated companies and subsidiaries, in which case we will require those affiliates to comply with the terms in this Privacy Policy.
• Service Providers. We may share your data with vendors, service providers, contractors or agents who perform services for us or on our behalf (“Service Providers”) and require access to such information to do that work, including but not limited to e-commerce service providers, payment processing companies, data analytics and digital advertising providers, fraud prevention providers, cloud storage providers, customer service (including automated virtual agent and live person chat), logistics providers, email and SMS service providers, product review platforms, IT service providers and other advertising and marketing services providers.
  • We use Shopify, Inc. to host the website and to process orders for the Shop. For orders placed through our Shop, your order information, shipping address, and contact details are shared with Shopify and its affiliated service providers (such as shipping carriers and payment processors) to fulfill your order. Shopify may also use your information in accordance with its own privacy policy to improve its services and detect fraud. For information about Shopify’s data practices visit https://www.shopify.com/legal/privacy.
• Advertisers. We may share your information with third-party advertising services to serve advertisements on the Site and on third-party platforms. These third parties may set their own cookies or similar technologies to collect information about users’ online activities over time and across apps and websites. This includes the use of tracking technologies such as Meta Pixel for analytics, advertising, and website optimization purpose. Please review the “Targeted Advertising” section below.
• Co-sponsors. We may share your information with our co-sponsor(s) if we obtain your information in connection with a contest, sweepstakes, offering, or other promotional activity that is jointly offered by us and any third parties.
• Consent. We may disclose your personal information for any purpose with your consent.
• Corporate Transactions. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• As Required by Law. We may disclose personal information to comply with applicable laws and regulations, including responding to lawful requests from public authorities, such as to meet national security or law enforcement requirements. Any such disclosure will be made only when legally required or permitted. We will preserve and disclose any and all information to law enforcement agencies or others if required to do so by law or in the good faith belief that such preservation or disclosure is reasonably necessary to: (a) comply with legal or regulatory process (such as a judicial proceeding, court order, or government inquiry) or obligations that we may owe pursuant to ethical and other professional rules, laws, and regulations; (b) enforce our Terms of Service and other policies; (c) respond to claims that any content violates the rights of third parties; or (d) protect the rights, property, or personal safety of Unrivaled, its employees, its players, its fans, and the public.

We may also share or transfer device information and online or network activity information in aggregated, anonymized form with or to our affiliates, licensees, partners and service providers for administrative, analytical, research, optimization, and security purposes, but no such Information will be linked with your personal data or be used to identify or contact you.

Targeted Advertising

We may use, disclose or otherwise process your personal information to advertise our products and services in different ways, including targeted or online behavioral advertising. We work with third party advertising companies (such as advertising networks) to serve advertisements on our behalf. These advertising companies may use cookies, pixel tags and similar technologies to collect personal information such as device identifiers, online or network activity information, commercial information, or inferences, such as information about the websites you visit over time and the advertisements you click on to deliver advertisements that are targeted to you or to send real time interaction marketing messages. You can opt-out of cookie-based advertising based on your visits to our Site by clicking "Cookie Settings" in our website footer (or for California residents, the "Do Not Sell or Share My Personal Info" link) or by visiting .

We also work with third-party platforms, including social media platforms, to show you advertisements or measure the effectiveness of our advertisements. We may convert your email address, telephone number, or other personal information into a unique value and have these third-party platforms match this unique value with a user on their platform or with other data they may have. This matching enables us to deliver advertisements to you and others on these platforms. You also can request that we refrain from using your personal information in this way by contacting us at privacy@unrivaledleague.com.

For more information about third-party ad networks and online behavioral advertising, please visit the National Advertising Initiative Consumer opt-out page at http://www.networkadvertising.org/choicesor the Digital Advertising Alliance Self-Regulatory Program at http://www.aboutads.info/. 

Please remember that changing your settings with individual web browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads from time to time.

6. YOUR RIGHTS & CHOICES

Depending on applicable law, you may have certain rights and choices in connection with the personal information we have about you. Those rights may be limited by local law requirements. You may exercise these rights by contacting us as specified below.

• Data Subject Rights: Depending on where you reside, you may be able to request access to the personal information we maintain about you, update and correct inaccuracies in your personal information, and have the personal information deleted or transmitted to a third party. You can exercise any rights that you may have to access, change, or delete your personal information by emailing us at privacy@unrivaledleague.com with “Privacy Rights Request” in the subject line. We may take reasonable steps to verify your identity when you make a request. You may also have the right to lodge a complaint with a data protection authority. Please review the “Additional Disclosures for Certain U.S. State Residents” section below to learn more about your data subject rights.
• Marketing & Communication Preferences: You can opt-out of receiving marketing communications (such as email, postal mail or text messages) from us by following the unsubscribe instructions included within those communications (such as clicking Unsubscribe in our email footers or replying STOP to our text messages) or you can make a request by emailing us at privacy@unrivaledleague.com. Please note that “opt-out” and “unsubscribe” requests may not take effect immediately and may take up to 10 business days to process, during which time your information shall remain subject to the prior privacy settings. Additionally, you should be aware that any information provided to third parties prior to your election to opt-out or unsubscribe will not be retrieved or rescinded, unless required by applicable law.
• Cookie Preferences: You can choose how certain cookies are used in connection with the Site. You can manage your cookie preferences at any time by configuring your browser settings to reject cookies or to notify you when you are sent a cookie or through our cookie consent tool by clicking “Cookie Settings” in our website footer (or for California residents, the “Do Not Sell or Share My Personal Info” link) or by visiting . Please note that if you choose to remove or reject certain cookies, this could affect the availability and functionality of the Site.
• Global Privacy Controls/ Do Not Track. We detect and honor Global Privacy Control (“GPC”) signals. When we detect a GPC signal from your browser, we will treat it as a valid request to opt-out of the sale or sharing of your personal information as required by applicable law, including the California Consumer Privacy Act (CCPA). Your browser settings may also allow you to automatically transmit a “Do Not Track” signal to online services you visit. There is no industry consensus as to what site and app operators should do with regard to these signals. Accordingly, absent an applicable legal requirement, we generally do not monitor or take action with respect to “Do Not Track” signals (other than GPC). For more information on “Do Not Track,” visit http://www.allaboutdnt.com.
• Limiting information in your account. You can control the information we collect about you by limiting what information you provide through your account. Please note that if you choose not to provide certain information it may make it difficult or impossible for you to access some services.
• Mobile Device & Browser Preferences. Depending on your mobile device or web browser, we may request your location or request to send you push notifications. You can manage those preferences using the settings on your device.

7. HOW LONG WE RETAIN PERSONAL INFORMATION

We retain the personal information that we collect about you as described in this Privacy Policy for as long as you use the Site or as long as reasonably needed to fulfill the purpose(s) for which it was collected, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws. We decide how long we need information on a case-by-case basis and depending on the retention laws applicable. For additional information about data retention policies, you may submit a request via email to privacy@unrivaledleague.com.

Shopify, as our e-commerce service provider, maintains certain Shop transaction data in accordance with its own retention policies and applicable payment card industry (PCI) requirements. For Shopify’s retention practices, see https://www.shopify.com/legal/privacy.

8. PRIVACY & SECURITY

The security of your information is important to us. We maintain administrative, technical and physical safeguards designed to protect personal data against accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure or use.

For Shop transactions, with regard to credit and debit card payment, all credit and debit card information is provided directly to our third-party payment processor. We do not directly access, handle, or store your credit or debit card information.

Despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be secure. You acknowledge that any transmission of personal information to and from the Site is at your own risk.

9. CHILDREN

Our Site is intended solely for customers who can form legally binding contracts under applicable law and are of legal age of majority in their place of residence and we do not knowingly collect personal data from children under the age of 13. By using the Services, you represent and warrant that you can form a legally binding contract under applicable law and are of legal age of majority where you reside, and that you agree to abide by all of the terms and conditions of this Policy. If you are under 13, do not send any personal information about yourself to us, including your name, address, telephone number, or email address. In the event that we learn that we have collected personal information from a child under age 13, we will delete that information as quickly as possible. If you are a parent or guardian of a child under 13 years of age and you believe your child has provided us with personal information, please email us at privacy@unrivaledleague.com.

10. THIRD-PARTY LINKS AND SERVICES

Our Site may contain links to third-party websites, applications, and services that are not owned or controlled by Unrivaled. This includes links to social media platforms (Facebook, Instagram, X (formerly Twitter), TikTok, etc.), ticketing platforms (Ticketmaster), partner websites and sponsors, news articles and media content, and other third-party services.

We are not responsible for the privacy practices or content of these third-party websites and services. When you click on a link to a third-party website, you are leaving our Site and are subject to that website’s terms and privacy policy. We do not endorse, control, or assume responsibility for the content, privacy policies, or practices of any third-party websites or services. We strongly encourage you to read the privacy policies and terms of service of any third-party websites or services that you visit. These third parties may collect personal information about you, use cookies and tracking technologies, and have different privacy practices than Unrivaled. Their collection and use of your information will be governed by their respective privacy policies, not this Privacy Policy.

We may embed third-party social media features, content and widgets, such as the Facebook “Like” button, Instagram feed, X “Share” button, embedded Youtube videos and other interactive tools. When you interact with these features or content, those third-party services may collect information about your visit and may set cookies or use other tracking technologies. This data collection occurs directly between you and the third-party service, and we do not control what information is collected or how it is used. Your interactions with these features are governed by the privacy policies of the companies providing them. If you use social media features on our Site, information about your activities may be shared with the respective social media companies and may be publicly displayed on their platforms according to your privacy settings on those platforms.

When you purchase tickets through ticketing service provider links from our Site or make purchases from other partner platforms, you will be redirected to those third-party sites. Your transactions and personal information provided on those platforms are governed by their privacy policies and terms of service, not this Privacy Policy. We recommend reviewing the privacy practices of these third-party platforms before making any purchases or providing personal information. We are not responsible for the security of transactions conducted on third-party platforms or for any issues that may arise from your use of these services.

11. ADDITIONAL DISCLOSURES FOR CERTAIN U.S. STATE RESIDENTS

Certain U.S. states, including California, Connecticut, Colorado, Montana, Oregon, Texas, Utah and Virginia require additional privacy disclosures and provide users residing in such U.S. states with additional rights regarding personal information. This section of the Privacy Policy only applies to individuals located in such states and where such U.S. state data protection laws apply to our processing of your personal information.

Subject to applicable law in your state of residence, you may have certain rights related to your personal information, including:

• Access and Data Portability. You may confirm whether we process your personal information and access a copy of the personal information we process. To the extent feasible and required by state law, depending on your state, data will be provided in a portable format. Depending on your state, you may have the right to receive additional information and it will be included in the response to your access request.
• Correction. You may request that we correct inaccuracies in your personal information that we maintain, taking into account the information's nature and processing purpose.
• Deletion. You may request that we delete personal information about you that we maintain, subject to certain exceptions under applicable law. Even if you make a request to delete your personal information, applicable law may permit or require us to retain personal information that was collected to complete transactions and services you have requested or that are reasonably anticipated, for security purposes, for legitimate internal business purposes, including maintaining business records, to comply with law, to exercise or defend legal claims, and to cooperate with law enforcement.
• Opt Out of Using Personal Data for Targeted Advertising or Other “Sales” Of Personal Data. You may request that we do not use your personal information for these purposes.

Exercising Your Rights

To exercise the rights described above, please submit a verifiable request to us by emailing privacy@unrivaledleague.com with “Privacy Rights Request” in the subject line.

Before processing your request, we will take reasonable steps to verify your identity. We may verify your identity by requiring you to authenticate the email address you use to make your request or provide information about your prior transactions or interactions with us or providing information about your prior transactions or interactions with us. In addition, if you ask us to provide you with specific pieces of personal information, we may require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request.

Residents of certain states may also designate an authorized agent to make a request on your behalf. Where permitted by applicable law, the authorized agent may be required to provide proof that they have been authorized to act on your behalf. If the authorized agent does not provide such proof, you will be required to confirm your identity and the authenticity of the request.

These rights are not absolute, and we may decline your request as permitted by law. You can ask to appeal any denial of your request in the same manner through which you may submit a request.

To exercise your right to opt-out of the “sale” or “sharing” of your personal information or processing of your personal information for targeted advertising, you can manage your cookie preferences at any time through our cookie preference center by clicking “Cookie Settings” in our website footer (or for California residents, the “Do Not Sell or Share My Personal Info” link) or by visiting . You may also use the Global Privacy Control signal. For more information about the Global Privacy Control, visit https://globalprivacycontrol.org/.

We will not discriminate against you on account of your exercise of your consumer privacy rights.

This section applies to California residents and supplements our Privacy Policy above.

We may collect and may have collected during the 12-month period prior to the Last Updated date of this Privacy Policy the following categories of personal information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. In addition, we may collect data that is not identifiable to you or otherwise associated with you, such as aggregated data, and is not personal information. To the extent this data is stored or associated with personal information, it will be treated as personal information; otherwise, the data is not subject to this notice.

• Identifiers: information that identifies you, including real name, account name, email address, online identifier, internet protocol address, mobile device identifier (including Apple IDFA or an Android Advertising ID), or other similar identifiers.
• Personal information categories listed in the California Customer Records statute (Cal. Civ. Code 1798.80(e)): such as your name, account or mailing address, phone number.
• Demographic Information: such as your age or gender, or such other demographic information you may provide in connection with market research or marketing campaigns we conduct. This category includes information that may qualify as protected classifications under other California or federal laws.
• Commercial information: including records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
• Internet or other electronic network activity information: such as the pages you visit; the sites you use before or after visiting ours; your actions within the Services; the type of content or advertisements you have accessed, seen, forwarded and/or clicked on; device type and/or identifier; operating system and version; browser type and settings and cookie-related data (e.g., cookie ID); Wi-Fi connections; date and time stamps; log files; and diagnostic, crash, website, and performance logs and reports.
• Audio, electronic, visual or similar information: including audio data, such as voicemails on our customer service phone line or visual data, such as pictures or videos posted by you on the Site.
• Inferences: based on Personal Information about you, including your interests, preferences, and favorites; inferred information about your demographic category used to create marketing segments or profiles.

We collect these categories of personal information from the sources described under “How We Collect Your Personal Information” section in this Privacy Policy.

Generally, we retain, use, and share your personal information for the purposes described in the “How We Use Your Information” and “How We Share Your Information” sections of this Privacy Policy.

Pursuant to and consistent with the purposes for collecting your personal information as set forth in this Privacy Policy, we disclose certain categories of Personal Information to third parties for legitimate business purposes. Below are (i) the categories of personal information that have been disclosed for a legitimate business purpose and (ii) the categories of third parties to which we may disclose or may have disclosed this personal information. Please note that not every one of the following categories may apply to your information. For more details regarding the categories of third parties, please see “How We Share Your Information” section of this Privacy Policy.

In addition to the categories of third parties identified above, during the 12-month period prior to the Last Updated date of this Privacy Statement, we may have disclosed personal information about you to third parties in connection with corporate transactions and as required by law, as further described in the “How We Share Your Information” section of this Privacy Policy

We may collect certain categories of personal information that may be used to infer characteristics about consumers. Some of these categories used to infer characteristics about consumers may be considered sensitive personal information under applicable law such as demographic information. In addition to the purposes set forth above, we use this information to further our business goals, such as to advertise our products and services or provide personalized recommendations.

We do not sell your personal information in exchange for monetary compensation. We may share your personal information by allowing certain third parties (such as online advertising services) to collect information through automated technologies on our Sites for targeted (cross-context behavioral) advertising purposes. This kind of sharing may be considered a “sale” under California law, and you have a right to opt out of it.

We may sell or share for cross-contextual or interest-based advertising purposes (and may have sold or shared during the 12-month period prior to the Last Updated date of this California Notice) the following categories of Personal Information about you to online advertising services or networks:

• Identifiers
• Commercial Information
• Internet or Network Activity
• Inferences

You can opt out of allowing us to share your data for purposes of cross-context behavioral advertising through our cookie preference center by clicking “Cookie Settings” in our website footer (or for California residents, the “Do Not Sell or Share My Personal Info” link) or by visiting . For California residents, you can also opt out by broadcasting the Global Privacy Control signal from a supported browser. Requests sent using the Global Privacy Control will apply to the browser from which they are submitted and will be applied at the account level. For more information about the Global Privacy Control, please visit https://globalprivacycontrol.org. We do not knowingly sell or share the personal information of minors younger than 16.

Financial Incentives.
Under the California Consumer Privacy Act and other applicable state laws, businesses must disclose financial incentive programs that involve the collection, retention, or sale of personal information. We may offer you various financial incentives such as discounts and special offers when you provide us with personal information including contact information and identifiers such as your name, email address and/or mobile phone number. For example, we may provide discounts, coupons and other benefits for customers who sign up to receive our marketing emails or SMS. When you participate in a financial incentive, we collect personal information from you, such as identifiers (like your name and email address) and commercial information (like your purchase history). You can choose to opt-in to a financial incentive by following the sign-up or participation instructions provided, and you have the ability to opt-out of the financial incentive, or our subsequent use of your personal information in connection with a financial incentive, at any time by contacting us at privacy@unrivaledleague.com. In some cases, we may provide additional terms and conditions for a financial incentive, which we will present to you when you sign up. Generally, we do not assign monetary or other value to personal information, however, California law requires that we assign such value in the context of financial incentives. In such context, the value of your personal information is reasonably related to the value of the offer or discount presented to you.

Please see the “Additional Disclosures for Certain U.S. State Residents” section of this Privacy Policy for information about your privacy rights and how to exercise them.

Use Of Automated Decision Making and Profiling
Certain states offer the right to opt-out of automated processing or profiling of Personal Information used to make significant decisions affecting you (such as legal, employment or credit decisions). We do not engage in profiling or automated decision-making as defined under applicable state privacy laws. Specifically for Colorado residents, we do not process Personal Information for profiling in furtherance of “decisions that produce legal or similarly significant effects” concerning consumers, as such term is defined under applicable Colorado law.

Nevada Residents
Nevada “consumers” have the right to instruct us not to “sell” “covered information” as those terms are defined by Chapter 603A of the Nevada Revised Statutes. Although we do not currently “sell” “covered information” of Nevada “consumers” as those terms are defined under that law, you may contact us at privacy@unrivaledleague.com and provide your name, Nevada resident address, and email address to be verified and exercise your opt-out rights in the event we do sell covered information under that law in the future. If you change your email address or other contact information, contact us in the same manner to update your contact information to help facilitate your opt-out. Changing your contact information elsewhere (e.g., informational requests, account information, etc.) will not update your Nevada opt-out information and we will only use the information provided to our opt-out program for managing opt-outs. It is your responsibility to keep your opt-out information current.

12. INTERNATIONAL DATA TRANSFERS

We may transfer, store, and process your personal information in countries other than your own. The Site is based in the U.S. and is intended for residents of the U.S. Our servers are located in the U.S. If you are accessing the Site from outside the U.S, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your information in the United States and other countries.

Shopify’s infrastructure is primarily located in the United States and Canada, and your Shop purchase data will be processed in these jurisdictions. Shopify may also transfer data to other countries where it maintains facilities or uses subprocessors. For details on Shopify’s international data transfers and safeguards, visit https://www.shopify.com/legal/dpa.

Any international transfers of your personal information will be conducted in accordance with applicable data protection laws, including where necessary implementing appropriate safeguards such as Standard Contractual Clauses (SCCs), Binding Corporate Rules, or other approved transfer mechanisms.

13. CHANGES TO THIS PRIVACY POLICY

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our personal information practices. In the event we make changes to this Privacy Policy, such policy will be re-posted in the "Privacy Policy" section of our Services with the date such modifications were made indicated on the top of the page. Therefore, you should review this Privacy Policy from time to time so that you are aware when any changes are made to this Policy. In any event, your continued use of the Services after such change constitutes your acceptance of any such change(s), and if you do not accept any changes, you may choose not to use the Services or opt out by sending us an email at privacy@unrivaledleague.com.

14. CONTACT US

If you have questions or comments about this Privacy Policy, you may email us at privacy@unrivaledleague.com with “Privacy” in the subject line of your email.