adidas Announces Multi-Year Partnership with Unrivaled
adidas enters a new multi-year partnership with Unrivaled, becoming the official uniform and performance apparel partner of the fast-growing women's 3-on-3 basketball league.
adidas will outfit Unrivaled with on-court uniforms and performance gear, provide apparel for all off-court basketball programming, and introduce a broader assortment of officially licensed merchandise, including authentic jerseys and lifestyle collections, giving fans more ways to represent their favorite clubs and players.
The partnership underscores adidas' continued investment in growing women's basketball from the professional ranks down to the next generation of players and fans.
Los Angeles, CA, Sept. 23, 2026 – Today, adidas announced a new multi-year partnership with Unrivaled, becoming the official uniform and performance apparel partner of the basketball league, marking a significant step in the brand's commitment to advancing women's basketball at every level. Under the agreement, adidas will provide on-court uniforms and performance apparel for Unrivaled athletes, while also becoming the apparel provider for the league's youth camps, clinics, and related community basketball programming. The partnership will debut on the court at the start of Unrivaled’s 2027 season.
The partnership brings together two organizations helping shape the future of women’s basketball, pairing Unrivaled’s rapid growth and player-first model with adidas’ global reach and longstanding investment in the sport. As Unrivaled enters its third season, the league continues to build significant momentum, expanding to eight clubs and 54 players, setting attendance records and recently reaching a $650 million valuation.
"We continue our journey to the be the next generation brand of basketball,” said Max Staiger, Global General Manager of adidas Basketball. "Unrivaled shares our belief for what’s possible in women’s basketball and investing in athletes is the best way to grow the game. We’re excited to partner with the league to advance that vision through innovation, athlete empowerment, and new opportunities that grow the game at every level."
"adidas has a long history of investing in the athletes and moments that define this game," said Candace Parker, President of adidas Women's Basketball. "Through this partnership, adidas will bring elite performance innovation to Unrivaled athletes while continuing to invest in the future of women's basketball at every level."
By investing across league competition, youth development, and fan engagement, adidas and Unrivaled aim to strengthen the full ecosystem of the sport: enhancing the athlete experience, opening new doors for young players, and enriching the fan experience. For adidas, the partnership is another step in its mission to be the brand of the next generation, for both the athletes defining the sport today and the young players who will shape its future.
“Our partnership with adidas represents an important next step in Unrivaled’s growth and evolution,” said Alex Bazzell, Unrivaled Co-Founder and CEO. “adidas shares our vision and commitment to investing in the future of women’s basketball, and together we'll elevate the athlete experience, create new opportunities for our players, and service our fans even better.”
Athlete empowerment sits at the core of the collaboration. adidas and Unrivaled will work together on initiatives designed to amplify player voices, support athlete storytelling, and create opportunities that reflect the ambitions of the league's growing roster of talent.
Fans will also benefit from the exclusive partnership through a broader assortment of officially licensed Unrivaled merchandise. adidas will roll out a new lineup of authentic jerseys, performance apparel, lifestyle collections, and additional fan merchandise, giving supporters more ways to represent their favorite clubs and players. Further details on product drops and fan initiatives will be shared at a later date.