Unrivaled and The Sports Bra Partner for Pride Block Party in Portland

Unrivaled becomes first league sponsor of the advocacy-led bar and restaurant franchise’s fifth-annual celebration of the LGBTQ+ community, taking place July 19 

MIAMI (June 24, 2026) and PORTLAND, Ore. – Unrivaled today announced its sponsorship of The Sports Bra’s Pride Block Party, marking the first league sponsorship for the event and the first partnership of its kind between Unrivaled and The Sports Bra. The fifth-annual Sports Bra Pride Block Party will take place from 1-10 p.m. PT on Sunday, July 19, at 2512 NE Broadway in Portland and will coincide with the Portland Pride Waterfront Festival and Parade.

The Sports Bra, the first-ever sports bar 100% dedicated to supporting and showing women’s sports, has since evolved into a national brand with five franchise locations already in development and a roadmap for 40 locations by 2030. The Pride Block Party showcases the organization’s commitment to fostering an inclusive and supportive community through shared love for women’s sports.

“We are absolutely thrilled to welcome Unrivaled as our very first league sponsor for the Pride Block Party,” said Jenny Nguyen, CEO and founder of The Sports Bra. “This partnership is a beautiful reflection of our shared values of elevating women’s sports while creating safe, joyful, and inclusive spaces for the LGBTQ+ community members. Having Unrivaled’s support allows us to dream bigger for our fifth annual celebration and deepen our impact for incredible organizations like New Avenues for Youth.”

The Sports Bra Pride Block party will celebrate the vibrant spirit of the LGBTQ+ community and feature live performances, street games, fitness challenges, DJ sets, food vendors, and more. Unrivaled will have an activation space and giveaways for a limited number of attendees.   

Tickets for the block party are on sale now, and The Sports Bra will donate a percentage of proceeds to New Avenues for Youth’s Sexual and Gender Minority Youth Resource Center (SMYRC). SMYRC provides a free, safe, sober, supervised and harassment-free space for queer and trans youth ages 13-24. For more information and to access tickets to the block party, visit thesportsbraofficial.com/pages/pride-block-party.