Unrivaled Named to Fast Company's 2025 Brands That Matter List

MIAMI (Dec. 2, 2025) – Today, Fast Company honored Unrivaled as part of its prestigious Brands That Matter list for 2025, recognizing the league in the “On the Rise: 0–4 Years in Business” category as it approaches its second season.

Now in its fifth year, Fast Company’s Brands That Matter program celebrates companies that build the most authentic and powerful relationships with their audiences. Since its launch in 2021, the list has highlighted brands that spark emotional connection through culturally relevant ideas and deliver work that drives real impact.

For the 2025 honors, Fast Company’s editorial team evaluated roughly 1,200 entries, assessing each brand based on cultural relevance, originality, creativity, and overall influence. From that rigorous review emerged 121 standout honorees across multiple categories, including Unrivaled’s placement in the “On the Rise: 0–4 Years in Business” category.

Since tipping off its inaugural season in January 2025, Unrivaled has quickly built a distinct identity and passionate following by redefining the women’s basketball experience on and off the court. Through an innovative league format, star-driven storytelling, and year-round content that brings fans closer to the athletes, Unrivaled has created a fresh cultural pulse around the sport – sparking strong brand recognition and a rapidly growing fan base. This momentum and cultural impact helped solidify Unrivaled’s place on the 2025 Brands That Matter list, identifying the league as a force reshaping the future of women’s sports.

For more information on Brands That Matter, visit fastcompany.com, and to stay up to date on league news, visit unrivaled.basketball/news or follow the league on social media via X (@Unrivaledwbb) and Instagram (@unrivaledbasketball).