Unrivaled and Adobe Deliver Breakout Season of Creativity and Collaboration

MIAMI (May 18, 2026) — Unrivaled today announced the success of its second season of collaboration with Adobe, a partnership that brought together athlete creativity, fan participation, and premium brand integration across the league. The season was recapped and highlighted by Unrivaled Chief Brand Officer Kirby Porter’s recent appearance at Adobe Summit, where she joined Minnesota Vikings WR Justin Jefferson for a discussion on athlete storytelling, creator-driven fandom, and the evolving intersection of sports and culture.

Powered by Adobe Express, the collaboration delivered a new model for how technology and sport intersect, transforming players into creators, fans into participants, and in-game moments into a fully integrated creative ecosystem.

“At Unrivaled, we’re constantly looking for partners that understand where sports, culture, and creativity are headed, and Adobe has been an incredible example of that,” said Kirby Porter, Chief Brand Officer at Unrivaled. “This partnership provided athletes and fans tools to express themselves authentically and participate in the storytelling of the league in real time.”

At the center of the collaboration was a bespoke content initiative that empowered Unrivaled athletes to create using custom Adobe Express templates. Leveraging AI-powered tools, players designed personalized team mascots and original visuals that reflected their individuality, extending storytelling beyond the court and into culture. The “Create Your Own Mascot” series emerged as a standout series, reinforcing the power of athlete-driven content to resonate with fans and amplify organic reach.

“What has been successful for Unrivaled athletes is the basics. You know your story, what differentiates you, and know how to partner with different brands to scale and reach new audiences,” said Porter at the Adobe Summit. “The right athletes know how to build on their own, but then also know how to scale and get to that next level through partnerships is really what differentiates them.”

This creative momentum extended directly to fans through a dedicated Unrivaled Adobe Express hub, where custom-branded templates enabled fans to design and share their own league-inspired artwork. The integration turned passive viewership into active participation, deepening engagement with a digitally native fanbase.

Looking ahead, Unrivaled and Adobe plan to extend the collaboration into the offseason with a fan-driven content initiative, inviting fans to create and share original designs using Adobe Express templates.