Unrivaled Announces Its Return to New York for Season Three Tour Stop
“New York is Unrivaled Presented by Maker’s Mark” will feature four clubs in back-to-back game action at Barclays Center on January 22, 2027
MIAMI (September 3, 2026) — Today, Unrivaled announced its return to New York for the league’s third season, building on the success of last year’s tour stop during the league’s semifinals. Four clubs will play regular-season games at Barclays Center on January 22, 2027, at 7:30 p.m. ET, with tickets going on sale today at 12 p.m. ET, available via Ticketmaster and unrivaled.basketball/tours/2027/new-york. The game will be simulcast on TNT, truTV, and HBO Max, with start time subject to change and participating clubs to be announced at a later date.
New York is the first host city to be revealed through “Unrivaled on Tour with Ally,” the league’s month-long, cross-country bus tour engaging fans in each of its season three tour markets. The bus arrived in New York earlier this week and will begin its road trip following today’s announcement. The remaining host cities will be announced as the tour continues through early October.
“The strong reception and sellout in just two weeks-time from announcement to last year’s New York tour stop made it a no-brainer for Unrivaled to return in season three,” said Micky Lawler, Unrivaled Commissioner. “We can’t wait to be back in Brooklyn to once again showcase the incredible talent of Unrivaled in front of our passionate, energetic Unrivaled fans in New York.”
“New York is Unrivaled Presented by Maker’s Mark” builds on the league’s multi-year partnership with Maker’s Mark, which was named the first Official Spirits Partner of Unrivaled in 2025. The partnership was Maker’s Mark’s first-ever sports league sponsorship and was established to bring the spirit of sport to life through fan experiences, hospitality activations and specialty cocktails throughout the Unrivaled season.
“What drew us to Unrivaled is the same spirit that has always defined Maker’s Mark: a willingness to challenge convention and do things differently and, frankly, better,” said Regan Clarke, U.S. Vice President of American Whiskey, Suntory Global Spirits. “We’re excited to bring that energy to New York as presenting partner of Unrivaled’s tour stop, giving basketball and bourbon fans another reason to come together and enjoy the game over a great Maker’s Mark cocktail.”
Tonight, Unrivaled will host fans at Wilka’s from 7-9 p.m. ET, tipping off a partnership with the women’s sports bar for watch parties throughout the upcoming Unrivaled season. The event will feature handcrafted Maker’s Mark cocktails and their signature Unrivaled whiskey sour—a nod to the league’s Official Spirits Partner and the brands’ shared spirit of challenging convention to create something better. Due to limited capacity, the event is first come first served, and fans must be 21+ to attend.