Unrivaled Numbers in Season 2

Unrivaled delivers historic second season, generating $45 million in revenue, reaching over 1.2 billion fans digitally, and delivering record-breaking sellout crowds in Philadelphia and New York

MIAMI (March 10, 2026) – Unrivaled concluded its second season with significant growth across ticketing, merchandise, social media, and fan engagement, record-setting attendances, and continued expansion of the league’s digital ecosystem.

Following the success of its inaugural season, the innovative 3-on-3 women’s professional basketball league continued to build momentum in 2026 by expanding within and beyond its Miami home base, increasing capacity at Sephora Arena and introducing new tour stops. The season was marked by strong fan demand, surging merchandise sales, and major growth across the league’s owned digital platforms.

Below are key metrics and milestones from Unrivaled’s second season.

Social Media

Unrivaled continued to expand its global digital footprint during Season 2, generating 1.2 billion earned social media impressions across Instagram, X, and Facebook from January 5 through March 4, a 9% increase year over year.

Across all league and club-owned accounts, impressions surged to 413 million, nearly doubling Season 1 totals and representing an 89% increase. Owned social interactions also grew significantly, reaching 15 million, a 67% increase compared to Season 1.

Combined social following across league accounts reached 926,600, up 37%, while club accounts grew to 667,700 followers, a 32% increase.

League account growth from January 5 through March 4 included:

• Instagram: +61,000 followers (+21%)

• TikTok: +137,000 followers (+90%)

• X: +8,200 followers (+13%)

• Threads: +7,300 followers (+12%)

• Facebook: +33,000 followers (+71%)

• YouTube: +26,000 followers (+69%)

Viewership

Unrivaled continued its national broadcast partnership with TNT Sports, with games airing across TNT, truTV and HBO Max throughout the season. Season 2 was culminated by the third most-watched Unrivaled telecast in league history, with the championship bringing in 314,000 viewers (behind only last year’s 1 on 1 Tournament Championship and the Championship game between the Rose and Vinyl). The Unrivaled Playoffs sponsored by Samsung averaged 258,000 viewers for TNT/truTV simulcasts.

Merchandise

Merchandise demand continued to surge during Unrivaled’s second season. Total merchandise revenue increased 130% from Season 1.

The Breeze, Phantom, and Rose clubs generated the highest merchandise revenue during the season, and the top five selling jerseys were:

1. Paige Bueckers

2. Chelsea Gray

3. Kelsey Plum

4. Natasha Cloud

5. Jackie Young

Ticket Sales

Fan demand for live Unrivaled events increased dramatically during Season 2, with revenue from ticket sales increasing 204% year-over-year.

Unrivaled sold 249% more tickets than the inaugural season. The increase was driven by expanded capacity at Sephora Arena and the addition of tour stops in Philadelphia (21,490) and Brooklyn (18,261).

Inaugural Tour Stops

Unrivaled expanded into two new markets during Season 2, hosting tour stops in Philadelphia and Brooklyn, both of which sold out. Philly is Unrivaled presented by Xfinity set multiple attendance records with 21,490 fans, generating $1 million in ticket revenue and $400,000 in merchandise sales.

Brooklyn drew 18,261 fans, producing $1.1 million in ticket revenue and $405,000 in merchandise revenue.

As previously reported, Philly is Unrivaled broke:

• All-time attendance record for a professional women’s basketball regular season game. (Previous record: 20,711 set by the Indiana Fever and Washington Mystics on Sept. 19, 2024.)

• All-time attendance record for a professional basketball game — men’s or women’s — at Xfinity Mobile Arena. (Previous record: 21,305 set by the Philadelphia 76ers vs. Chicago Bulls on April 17, 1998, Michael Jordan’s last game as a Bull in the city.)

• All-time attendance record for any event in Xfinity Mobile Arena history, including concerts. (Previous record: 21,424 set by The Backstreet Boys ‘Into the Millennium’ Tour on September 29, 1999.)

Website and Newsletter

Unrivaled continued to expand its direct-to-fan engagement through its website and newsletter platforms. The Unrivaled newsletter grew 96% since the end of Season 1 and maintained a 54.24% open rate, well above the sports industry average of 28.8%, while generating a 4.78% click-through rate, exceeding the industry benchmark of 1.3%.

Unrivaled also saw strong growth across its website. From January 5 through March 4, the league recorded 6 million total web visits, a 41% increase compared to Season 1.

Player Compensation

The league’s salary cap grew 115% from Season 1 to Season 2, with an overall cap of $21 million. Notably, the value of the player equity pool grew 290% -- from $30 million in 2025 to over $120 million. Players continue to be the largest shareholder group in Unrivaled.