Unrivaled Signs 14 Top Women's College Basketball Players to NIL Deals as Part of "The Future is Unrivaled Class of 2025"

The expanded roster of NIL athletes – who will participate in first-of-its-kind “The Future is Unrivaled Summit presented by Samsung Galaxy” – is headlined by Lauren Betts, Azzi Fudd, Hannah Hidalgo, Flau’jae Johnson, Olivia Miles, and JuJu Watkins

NEW YORK (July 21, 2025) – Unrivaled presented by Samsung Galaxy recently announced the signing of 14 of the best women’s college basketball players to groundbreaking NIL deals, building on the league’s commitment to investing in and cultivating the future of the game. The roster stars Lauren Betts (UCLA), Sienna Betts (UCLA), Madison Booker (Texas), Audi Crooks (Iowa State), Azzi Fudd (UConn), MiLaysia Fulwiley (LSU), Hannah Hidalgo (Notre Dame), Flau’jae Johnson (LSU), Ta'Niya Latson (South Carolina), Olivia Miles (TCU), Kiki Rice (UCLA), Sarah Strong (UConn), Syla Swords (Michigan), and JuJu Watkins (USC).

This elite class of athletes represents one of the most decorated groups in the collegiate game, with a combined 32 NCAA Tournament appearances, 25 Sweet 16 appearances, 14 Elite Eight appearances, 10 Final Four appearances, and 4 National Championships. All players have had experience representing their country at the international level, either for USA Basketball or Canada Basketball, ranging from camp participation to winning gold medals in FIBA World Cups and Championships, as recently as the 2025 FIBA AmeriCup Gold Medal won by Johnson, Miles, Hidalgo, Booker, and Crooks.

Programming for the class will feature a multi-day event at the league’s headquarters in Miami titled “The Future is Unrivaled Summit Presented by Samsung Galaxy” and will include skill development sessions, content and merchandise shoots, group bonding activities, and more – all powered by Samsung’s cutting-edge innovation.

“Together with Unrivaled, Samsung is pushing the boundaries of what’s possible in sports - with the right focus, resources and technology,” said Olga Suvorova, Vice President, Mobile eXperience Marketing at Samsung Electronics America. “This first-ever NIL Summit is a bold step forward for women’s sports, and we’re proud to power it with Galaxy mobile technology. From enabling cutting edge content to opening new opportunities for athletes on and off the court and delivering game-changing experiences for fans. This partnership reflects our commitment to innovation, equity and shaping the future of women’s sports.”

This most recent venture builds on the league’s previous NIL partnerships with Paige Bueckers and Flau’jae Johnson announced last December as part of The Future is Unrivaled campaign and merchandise launch. Notably, JuJu Watkins has also been affiliated with Unrivaled through her investment in the league as part of its Series A funding round, which was announced last December. Her participation in the Future is Unrivaled Class of 2025 expands on the league’s relationship with Watkins.

“Investing in elite women’s basketball talent is central to Unrivaled’s mission,” said Luke Cooper, President of Basketball Operations. “This transformational, first-of-its-kind initiative brings together the best of the best and reflects our deep commitment to elevating the women’s game and holistically supporting athletes.”