Unrivaled to Host "Unrivaled HQ Presented by Sephora" Activation in Indianapolis

The free, two-day event on July 18 & 19 will provide an immersive game-day experience for fans and feature Unrivaled player appearances, merchandise, and the opportunity to purchase Season 2 VIP packages

NEW YORK (June 17, 2025) – Today, Unrivaled presented by Samsung Galaxy took to SPORT BEACH 2025 at the Cannes Lions International Festival of Creativity to announce the debut of “Unrivaled HQ Presented by Sephora” – an interactive activation featuring an immersive game-day experience, player appearances, fan contests, limited edition merchandise and more. Set to be hosted at the 416 Wabash Event Space in downtown Indianapolis, “Unrivaled HQ” will be a two-day event taking place on July 18 and 19.

The free experience will provide fans with a day-in-the-life look at many of Unrivaled’s core elements, featuring recreations modeled after spaces from the league’s Miami headquarters. These replica installations will include a “general manager’s office” presented by State Farm®, club locker rooms presented by Ally, a Samsung Galaxy powered media day photo area and court space, the Sephora tunnel and glam room, and a merchandise store created in collaboration with official uniform outfitter and apparel partner Under Armour. Fans interested in attending should register for free and sign up for event reminders and updates at unrivaled.basketball/hq.

“We’re excited to bring the energy of our inaugural season to Indianapolis and continue shining a spotlight on the incredible athletes of Unrivaled throughout the year,” said Unrivaled President Alex Bazzell. “This is an important step in our mission to expand the Unrivaled experience beyond Miami – bringing fans everywhere closer to the game and the athletes who define it.”

Additional details regarding “Unrivaled HQ” and Season 2 VIP Presale are below:

o As presenting partner of “Unrivaled HQ”, Sephora will welcome fans to customize and build their own Sephora x Unrivaled belt bag with the option to add patches of their favorite club, and/or Sephora and Unrivaled logos. Sephora will also host their iconic Sephora Sounds DJ Booth throughout the weekend.

o Samsung Galaxy, presenting partner of Unrivaled, will host a shooting competition where fans can step up and shoot a deep three from the Samsung Galaxy logo on the Unrivaled court. Fans will also have the opportunity to test one of Samsung’s latest, innovative smartphones.

o Ally, the first founding partner and jersey patch partner of Unrivaled, will lean into its digital DNA to offer fans a one-of-a-kind immersive locker room experience, complete with digital jerseys that can be customized for a unique photo memory.

o Under Armour will host a group of middle school girls’ basketball players from several Indianapolis public schools to participate in a special experience and first look of “Unrivaled HQ” including gifting of the exclusive Under Armour x Unrivaled merch that will be on sale for fans throughout the weekend. Details of the capsule drop will be made available at a later date. Under Armour will also have its signature Baselayer shirts available on site along with a customization station where fans can add Unrivaled logos and embellishments.

o VIP ticket offerings will be available in limited quantities to attendees on-site. These fans will be the first to secure their spots for game dates and matchups once the 2026 schedule is released. Packages will include exclusive player meet and greets, merch, VIP parking, or on-court photos, depending on purchase level.

Fans can stay up to date on the latest Unrivaled news and activations by signing up the league’s newsletter, which can be found at unrivaled.basketball/newsletter.